Calirosa, a new tequila brand that boasts investors such as Adam Levine, was facing a unique challenge of communicating that their product actually is tequila due to its distinct pink hue and wine-like appearance. To help them overcome this, a product-centric campaign was created with a focus on "100% Tequila" messaging. In collaboration with Kingsland I designed the animated typography to superimpose on top of the video assets, producing a total of nine different type options. After reviewing the videography, I coordinated the typography to the upbeat, subliminal, and high-fashion aesthetic while staying true to Calirosa's type system.